“If the industrial era was about building things, the social era is about connecting things, people and ideas.”
- Nilofer Merchant

FREE MARKET is an ever-evolving collective that develops and markets curated products, services, and experiences by combining incubator strategy with artistic understanding and infrastructure strength.

FREE MARKET’s special programming division leverages vital relationships with stakeholders, building owners, and the real estate community to cultivate and activate key retail and mixed-use development projects. Built in partnership with Nguyen Lawrence Architects, Klein Agency, and DesignBitches, FREE MARKET.


Raan Parton

Raan Parton oversees all branding and creative strategy for Apolis, a socially motivated menswear label he co-founded in 2008 with his brother Shea. He also takes care of product development with regard to design, fabric sourcing, and fit within the brand.  Apolis now focuses on its robust global direct to consumer business and 1500 wholesale accounts globally.  Raan joined CFDA as a member in 2014 and was named “10 of Tomorrow” by WWD in 2017.

He and his wife Lindsay created Alchemy Works, their eclectic home and lifestyle retail concept in 2013 which now has 2 locations and has done popups in Tokyo, New York and consulted for a hotel project in San Diego. He has also done design and branding work for other consumer brands, including Nike, HTC and Warby Parker.

Lindsay Parton

Lindsay Parton has a background in personal finance, working at both UBS and Citigroup as a financial advisor. She has also been an accomplished wardrobe stylist for many years for editorial and television in Los Angeles. In 2013, she and her husband Raan founded Alchemy Works, a globally inspired retail/gallery/events space in the Arts District of LA with another location added in Newport Beach, CA. Her role within the stores is daily management of the team, visual merchandizing, buying and HR. She and Raan love to source emerging brands from their travels worldwide to bring back to the stores. Lindsay and Raan also co- founded Parachute Market an independent design fair focused on interiors and CNTRLgroup - a sales and marketing agency working to launch brands and to gain sales and PR momentum in the US, including apothecary, watches, shoes and home goods.

Paolo Carini

Paolo Carini has a background in real estate. After a 10+ years career as corporate lawyer between Milan, London and Paris he joined Est4te Four Capital (a commercial real estate developer mainly focused on office spaces for the creative industry – fashion, industrial design and contemporary art).

He currently manages Est4te Four investments in the West Coast of the United States. As a partner in Est4te Four he manages the real estate growth of Spring Place (a members-only collaborative workspace and social club created by Est4te Four, where fashion, art, entertainment and design come together to work, host, relax and create) with a particular focus on Los Angeles and Milan.

The Team

Nº: 001
1801 Blake St.
Denver, Colorado 80202

Free Market Denver is located in downtown Denver 1 block away from the iconic recently renovated Union Station and 1 block from Coors Field on the corner of 18th and Blake St. It is located in a historical former dairy building and part of the larger redevelopment called Dairy Block. Dairy Block is home to CTRL Collective Co-Working Space, Milk Market Food Hall, and the Maven Hotel.

Nº: 001

Nº: 002
Playa Vista, California

‍Opening March 2021

Nº: 002

Nº: 003
821 Traction Ave
Los Angeles, CA 90013

Opening Summer 2021

Nº: 003


Free Market Holdings
826 E 3rd Street
Los Angeles, CA 90230

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